Start with the purpose, not the homepage
A redesign often starts with a wish: a more modern website, clearer navigation or a stronger identity. To turn that wish into a project, first define what visitors should be able to do.
Book a meeting, understand a service, request a quote or find the right product: these actions give direction to both content and design. Choose one primary action, then identify the information that makes it a natural next step.
Take stock of what you already have
Gather existing pages, copy, images and useful documents. Separate what is still relevant from what needs updating or creating. Questions your team receives are a good starting point for finding gaps.
- Which pages genuinely help visitors?
- What information is difficult to find?
- What content can you provide at the start?
- Who will review the copy and designs?
A simple inventory helps you avoid discovering late in the project that essential content is missing.
Preserve the links that matter
Before changing the site structure, record existing URLs. Where an address changes, map it to a relevant new page. Internal links, downloadable files and references your customers have shared deserve the same attention.
A redesign also needs appropriate titles and descriptions, correctly sized images and readable mobile content. Search visibility belongs in the design process; it is more than a list of keywords added at the end.
Agree on a realistic first release
Separate essential features from nice-to-haves. A small launch with well-developed pages can be more useful than a large website with incomplete content. Define the deliverables and responsibilities, then reserve secondary improvements for a later stage.
At Benicode, this brief underpins the proposal: a shared goal, an explicit scope and clear review points. It gives the project a direction everyone can understand.