Building the store as a whole
The Bonnuit project covered a custom theme across the store’s main page types. The aim was to connect brand discovery with catalogue browsing and the information needed to choose a product. Each page type had a specific role within that journey.
Concept illustration of the Bonnuit store: bedding materials and homepage, collection and product-page mockups.
Homepage and collection sections
Custom sections were developed for the homepage and collection pages. These entry points serve different purposes: the homepage introduces Bonnuit’s world, while collections organise product discovery. The implementation addressed both within a shared theme.
Product pages and brand content
The scope also included product-page sections and brand pages, including About us. The theme therefore needed to support both shopping content and the brand’s story. These pages were developed as part of the same experience, with a structure suited to their respective content.
A complete theme development scope
The delivery brought together the theme itself and sections across its page templates. It provides a coherent foundation for presenting the catalogue and brand, while giving each stage of the visit its own content space.